Customer loyalty surveys

Once you send your customer loyalty survey, start preparing for the analysis phase.

Customer loyalty surveys - Formsure

Use our free customer loyalty survey template to help grow your business.

At the end of the day, customer loyalty is what helps companies thrive. To grow your pool of loyal customers, it’s a good idea to evaluate how happy they are. With a customer loyalty survey, you can discover what it takes to retain business in the long run.

How to use customer loyalty surveys

When you understand shoppers’ interests, goals, and pet peeves, you can adjust and refine your inventory and service to keep them coming back for more. Here’s how.

Repeat business

Customer loyalty provides a lot of benefits to your organization. The organization enjoys free mouth-to-mouth advertising, customers patronize the organization regularly, customers spend more money leading to more revenue and profit and the customers enjoy an overall positive business experience.


Recency is a method of tracking how recently a customer patronized your organization in terms of goods and/or services. If your organization sells everyday goods or provides everyday services, such as online retail or e-commerce organizations, Recency can be an extremely useful indicator of loyalty.

Visit Frequency

Visit frequency refers to the number of times a customer makes use of your business in terms of goods and services. Tracking visit frequency can help you to understand the trends in customer behavior, and it can serve as an alternative for Share of Wallet method.

Some Customer Loyalty Survey Questions

  1. How likely are you to recommend our services?
  2. For how long have you been patronizing our organization?
  3. How likely are you to switch to a competing organization?
  4. How likely are you to convince others to patronize us?
  5. How likely are you to expand the use of our product or service?
  6. Any other comments, suggestions, or observations?

Start creating your own survey today to increase your number of loyal customers down the line. Formsure offers all the tools you need to get started, including pre-made surveys and customer loyalty form templates. Sign up for a free account or log in today to get started.

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