The Net Promoter Score, or NPS, is a management tool that quantifies the value of the customer relationships a business has built and provides managers with a summary of the customer experience. It’s a simpler alternative to traditional customer satisfaction research. The NPS measures the loyalty between a business and its consumers.
Net Promoter Score Calculation
Customers are surveyed on one single question. They are asked to rate on an 11-point scale the likelihood of recommending the company or brand to a friend or colleague. “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?” Based on their rating, customers are then classified in 3 categories: detractors, passives and promoters.
NPS with Formsure
NPS field is available as a widget in Formsure. You can easily use it forms and create custom results graphs.